UW Night Market
Designed by Xingyue Yang
First display that exploits the visual potential of numbers
Final display:
General Description:
With this display, I'm trying to show my audience that this section of the infographic is about the increasing vendors coming as year goes by. As UW Night Market is getting more popular every year, more and more food vendors also decide to participate in UW Night Market. I started with two version of my number displays, as I wanted to show the difference of different numbers. With the critiqus from peers, I found that the bar graph would be more clear to show number differences and easy to be undersatnded by audiences. So I started to revise on my bar graphic by thicker and wider each bar to ensure that audiences can recognize them in a dark background.
Emulation Description:
I followed my typographic and color models when making the graph. Emulated from my color model, I created the dark brown background with each year's vendor using the other bright colors in my color models in order to create an obvious contrast. Also, applying the typographic model, I used Futura, instead of using other types of typographic, because I don't want to have to many different types of fonts to make audiences distracted from the diverse colors.
Sources: The data/inspiration for this display came from the following sources...
First Iteration
version 1
version 2
Second Iteration
revision 1
revision 2
First Iteration
Critique #1: Caleb Thorsteinson
Caleb pointed out different pros and cons on both displays. And he preferred the first version.
Version 1
He said there were two man negative space.
And also the thickness and width of the bards should be adjusted in order to be more obvious.
Caleb liked the minimalism in my display, especially those numbers and lables are very simple and clear.
Version 2
Caleb was confused by the second display, as it's difficult to judge what are the criteira when comparing numbers . For example, the 2015 circle is twice large of 2011, but he mentioned that without giving specific numbers, he would never know it was twice the size of the other.
Also he mentioned that there were still too much empty space in the circle. Either make the font of 2015 bigger or smaller the circle would be better.
Thirdly, he also gave the suggestion that there is no need to constantly repreat the word "vendors" in the number display. As I can mention it in the title to avoid repetitiveness.
Model Emulation Feedback
When I showed Caleb my models, he thought my displays emulate the flat design in my color model and the color macthed well. However, he was confused by the color encoding, as he believed that each category should have a different unique color.
Revisions based on this critique
I cropped the chart and placed it in the center of my revision 1. Also I made the bars thickers and clearer.
Critique #2: Vikram Thirumalai
Vikram preferred the second display.
Version 1
He also mentioned that therr were too much negative spaces.
Also, since I forgot to add the title of this graph, he didn't know what the graph is about.
In addition to that, Vikram also pointed out that he didn't know what different colors mean, because some bars have same colors, which confused him.
Version 2
Vikram pointed out that the size of different circule is confusing and indirect.
Also, same probelm with the color coding in display 1, he didn't know what color means
Thirdly, he suggested me to adjust the lining of lables to be more centred in the circle and also order circles in chronological orders
Model Emulation Feedback
When I showed him my models, he thought my displays emulate the flat design in my color model, and the color of different year is very obvious and the lables are in clear contrast with the background colors, which are easy to see.
Revisions based on this critique
I added the title of this data to this number display and make it brighter than other colors, which I hope to attract people's attention at first galance.
Also, I changed different bars with different colorr in order not to confused people.
Second Iteration
Critique #1: Anthony Zhang
Anthony was a little confused by the color encoding and couldn't figure out which color represents which year. He thought the yellow, green and bright blue seems good to him, but the blue in the middle doesn't seem blend in between the red and yeallow.
Also, he suggested me to make the bars wider. In addition to that, he pointed out that the title should be bigger, because he said people will be attracted by the bar graphs because of the colors but as a designer, you also want them not get to close to the graph when reading the title. So the title needs to be larger, where for people look at it from a far distance can also tell what is it about.
Model Emulation Feedback
When I showed him my models, he thought my displays emulated the flat design in my color model and he liked the color pattern, but he thought the blue in the middle is a little bit out of the color spectrum I have for my other bars.
Revisions based on this critique
Based on Anthony's suggestion, I made my bars wider and fonts of those number lables larger, as well as the font of the title bigger.
Once I made the bar wider, I firgued out that for me, those two similar color of 2010 and 2013 seems a lot more different.
Critique #2: Walter Ceder
The first problem that Walter pointed out was that he couldn't read the lables and numbers.
Also, he noticed that all the lables and words' color are similar to the background colors, so he suggested me to make the font bigger
Thirdyly, he was also confused by the color. He pointed out that those colors look like in a pattern but he had no clue what pattern I want to emphasize here.
In addition, Walter also suggeted that instead of using bar graphs, which represent categories, I should use histogram inclue a line of best fit to represent color changes overtime.
Model Emulation Feedback
Walter is concerned about my background color, which he though it's not a good fit for my Night Market theme, as he thought Night Market is something light and happy. So he was not sure if this color model is a good model emulation that can match with the theme I choose.
Revisions based on this critique
I didn't change my background color, as although Night Market is about food and culture, it's also in late evening and at night, so I think a dark backrgound would be a good fit.
I changed all of my font to a larger size and make the color a lot more different by widering those bars.
Critique #3: Hiram Munn
Hiram preferred the second display.
Version 1
He pointed out as well that there were lots of negative space, and suggested me to crop and center the chart in the middle.
Also, bars are too narrow to see.
Hiram also noticed that the color of the numbers are different with lables, which distracted him. For example, the "Year" and "Number of Vendors" are different from lables on the horizontal and vertical axis, which is distrating to him.
Version 2
Hiram sugged me to adjust the spacing between bubbles, because it seems uneven to him
Also, he thought the light green of year 2011 is a little bit too bright , especially putting againt the grey circle of 2010.
He liked the color of lables, as it is well-balanced with the different colors of those circles.
Model Emulation Feedback
Hiram really likes the colors choices for different bars, as they are nice and clear comparing with background color and well balanced.
Revisions based on this critique
I changed the color of the "Year" and "Numbers of Vendors" the same color with the number lables.
Also, in order to make it clearer on the color coding, I tried to make the 6 bars in a specific color pattern following the color pattern in the color model.
Critique #3: Joe Pollock
Joe likes the revision one, because he said it is very clean ad simple.
Also, he suggested me to make the title bigger and everything else bigger, so when the actual infographic poster is out, it won't be hard for people to recognize.
Joe said that I could also shrink title down. Instead of saying per year, I can use "/year". Also there is no need to use "(2010 - 2015)", as it is alreayd indicated in my chart labels.
Model Emulation Feedback
He thought my number display had a good balance of color and follow my color model. But he suggested me to make the bars thicker to make it more obvious for people to distinguish in a dark background.
Revisions based on this critique
Based on Joe's feedbacks, I shrinked my title by deleting "2010 - 2015" and also "Numbers of", as those are all representd on the graph already.
Second display that exploits the visual potential of numbers
Final display:
General Description:
With this display, I am trying to convey to my audiences that this section of the infographic is about the popularity of UW Night Market. Starting from 2001 with only hundrs of people attending till 2015, where there were almost 7000 people attending the event, UW Night Market's popularity can be clearly demonstrated by its drastically increasing attendees each year. I started with two versions, one of which is a line chart and the other is a graphic with people icons. With critiques from my peers, I learned that the second version is more vivid and visually pleasing. So I revised my number display based on the second version by making the color brighters and adjut the structure of my titles and graph, in order to make it clean and easy to understand.
Emulation Description:
I emulated my display based on my color, typography and visual language models. All of my fonts followed the Futura fonts in my typography models and I used my people icons with colors alternatively so it won't be visually distracted for audiences. Also, following my visual language model, I filled colors in my people's icons to make a sharp contrast between them and the dark background.
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Sources: The data/inspiration for this display came from the following sources...
First Iteration
version 1
version 2
Second Iteration
revision 1
revision 2
First Iteration
Critique #1: Alyssa Hudon
Alyssa preferred version 2. She gave different suggestions for both versions.
Version 1:
She suggested to make title shorter and also change the "/" to "per / every" year.
She likes the fit line in this graph, as the scale makes the trend in the graph obvious.
In addition, she suggested to take out the zeros in the numbers and changed it to "68 thousands".
Thirsdly, she mentioned that numbers around the dots are little hard to read. So she pointed out that I should make the fonts of the texts larger.
Version 2
Alyssa was confused by how much 1/3 of the person represent. She suggested me to round all those numbers in 500 people, so all of my numbers can be represented either in one person / 1000 people or half person / 500 people.
Also she pointed out that make the 1 = 1000 at the top / legend and title the same size and color and both at the top
total numbers+ round into half or not
keep the verticle format
Model Emulation Feedback:
When I showed her my models, she thought my displays emulate well with the flat design in my model, as the color contrast of icons and background matches well with my color model
For version 1, she said the color emulation is a little confusing for her, as she though some dots have similar colors, which implied to her that they have some correlations.
Revisions based on this critique
Based on Alyssa's feedbacks, I changed the key icon's representation of people. For example, I round 1800 people to two people icons, instead of 2 3/5 people icons.
Additionally, I also placed the key up to top with the graph title in order to be more obvious for audiences.
Critique #2: Hiram Munn
Hiram prefered version 1.
Version 1:
He pointed out that the color of the line fits well with the background color. Also he liked the visible axis, which gave him a good sense of alignment. And the colors are not too cramped.
However, since there were only a little color display on each color, some colors of those small circles look similar. So he suggested me to
should be matched with the first number diaplay
but colors are nice cuz i have a base line to connet
Version 2:
Hiram pointed out that this version doesn't have a clear demonstration of the trend of this growing number of people over years. So it's not clear to him.
Also, he suggested me to fill out the colors of the people icons.
In general, he though there was too much going on in version 2.
Model Emulation Feedback
He thought my 2nd display emulated well with my model. But version 1, the color doesn't seem clear to him, as some of them look the same.
Revisions based on this critique
I added number lables on each year in order to provide a more obvious number guidance on how much attendees increase each year.
Second Iteration
Critique #1: Memie Huang
Memie suggested me to make the title larger, especially with a dark background.
Also, she pointed out that I could fill the color in the people to make them more obvious, comparing with the dark background.
When she saw the numbers of attendess in each year, she suggested me to make the number larger and also correlated the colors with the people icon of each the year
Additionally, she said the 1800 & 2200 icon representation is confusing, as those are different numbers but represented the same by two people icons. So she suggested me to capture the information better by using one people icon = 500 people
Model Emulation Feedback
When I showed her my models, she thought my displays emulate well with the flat design in my model. And she said the dark background color actually matches the Night Market theme, as it is at night.
But she also pointed out that I should fill in the color of people icon to align with the color model I have.
Revisions based on this critique
Based on Memie's critique, I filled out the color of the people icons, which seems more obvious than just an outline of icons.
Also I made my title larger as well as my number lables larger, but I didn't correlate then with their matching colors, as I think it's hard to distinguish between the people icons, especially those icons are also filled in colors.
Critique #2: Theo Chin
Theo actually prefer the version 1 - ling chart in my first iteration. He gave a few tips for my second iteration. He liked the people icon, as it is clear to him.
When he saw my people icon's representation of numbers, he was also confused at first, as I use same amount of icons to represent different numebers. So he suggested me to make numbers more precise by use clipping mask
Also, he suggested me to make years lables bigger to read and match the color with the icons.
He also pointed out that there are alignment issues. For example, the equal sign doesn't aligh well with the key. He also pointed out that I can put my key in those negative spaces in the middle of my graph.
He found out that I forgot to get rid of the random mark at the end of my axis. Also he suggested me to try to get rid of the verticle axis to see if it looks better.
Model Emulation Feedback
He thought my display emulate well with the flat design.
Revisions based on this critique
I made my title and other lables larger.
However, I didn't change my key representation. After I tried it once, I think there's too much going on with lots of people icons. So I decide to make the number in each year larger, in order to catch people's attention.
I adjusted the alighnment of each year vertically and horizontally.
Additionally, I also put the key on those empty spaces.
Critique #3:Daniel Sebring
Daniel preferred version 2.
Version 1:
At first, Daniel was confused about where the numbers were, because he noticed the line first.
He liked the number labels, as they are visually clear to him.
However, he was confused by what each colors of dort represents, because there are some similar colors and he's not sure whether they are related or not.
Version 2
He believed the line is visually pleasing and helpfu.
But he noticed that there are a little allignment issue, where I have to adjust a little bit.
In regards with style, Daniel also suggested me to make people icons thinner whereas make the years thicker. Also make the title bigger and center it in the graph
Model Emulation Feedback
When I showed him my models, he believed it emulated well with my models.
Revisions based on this critique
Based on Daniel's reflection, I made the icons thinner and also make the year labels brighter in order to have a obvious contrast with the dark backgdound.
Additionally, I also adjusted the alignment of each year a little to make it aesthetic pleasing.
Critique #3: Hai Nguyen
Hai likes the icons. And he also though the design is very simple and cear.
Based on my visual language model and color model, he gave me a few suggestions.
He suggested me still try to be precise on my people icon when representing the numbers. He pointed out that I can try to fill in the color of the people icons and cut them, which hopefully would look less wired.
Also he suggested me to get rid of the numerbs of each year after I have a more precise representatio from the people icons and also o get rid of the marks of each year as well as the axis.
He also pointed out that it would nice if my title and key can match with the fonts in the visual model, as well s the texture and capitalization.
Model Emulation Feedback
When I showed her my models, he gave lots of tips on how to align my display with my visual language.
He suggested me to make the icons with a more solid and flatter texture. Also he pointed out that instead of usring geomatric shapes, I can use more photo realistic icons.
In addition, he also suggested me to match my title with the title in the visual language by making it larger and capilatizing them.
Revisions based on this critique
I took Hai's suggestion to fill out the people's color, and also by cutting the people icons that filled with color solve the previous problem mentioned by Memie and Theo, as cutting these icons seem more natureal than cutting outline of people icons.
However, I didn't get rid of the numbers, as I think number of each year gives a precise headcount for audiences. Also I didn't get rid of the marks axis, as I think that's a good alighment tool for people to tell the different of each year.
I didn't change my title to the same texture with the visual language, as I want to use the typographic layout later. But I do capitalize my words in order to match well with my visual language model.